I was delighted to be commissioned by the Imperial War Museum to illustrate the exclusive IWM London range of souvenirs. The design was created in preparation for the launch of the re-opened museum on the 19th July 2014, and can now be purchased in their brand new gift shop on lots of products, ranging from tote bags to mugs.

The illustration is a personal reflection, on IWM London and the stories of those whose lives have been shaped by war. After extensive research, I illustrated hand-picked items from the museum’s world renowned collections, including the Tamzine fishing boat, Victoria Cross, GR9 Harrier jet, Sopwith Camel and Spitfire, alongside other memorable images such as bluebirds, a ‘Tommy’ riding a horse and of course, the poppy.


‘Josie illustrated to our brief perfectly, enabling us to develop a beautiful and commercial range. Her unique style meant that she encompassed IWM London, telling the story of the museum itself and the personal stories with it.’

– Imperial War Museum